Title:
FACTORS AFFECTING THE DECISION TO CONTINUE USING CASHLESS PAYMENT SERVICES OF INDIVIDUAL CUSTOMERS AT JOINT STOCK COMMERCIAL BANK FOR FOREIGN TRADE OF VIETNAM - NAM SAI GON BRANCH

Authors:
Tran Huy Khoi & Le Ngoc Diep, Vietnam

Abstract:
The main purpose of the research problem is to determine the factors affecting the decision to continue using the non-cash payment service of Nam Sai Gon VCB.. To achieve this goal, the study surveyed 287 individual customers who have been using Nam Sai Gon VCB's non-cash payment services through a prepared questionnaire. Through the methods of Cronbach Alpha test, exploratory factor analysis (EFA), multivariable linear regression analysis, testing the hypotheses of the research model, the research results show that there are 6 factors positive influence on Nam Sai Gon VCB.'s decision to continue using non-cash payment services arranged in descending order of influence including Convenience (STL); Ease of Use (TDSD); Usefulness (SHI); Attitude (TD); Trust (STT); Safety (SAT). Based on the research results, the author proposes some recommendations to maintain old customers and attract new customers to use non-cash payment services at Nam Sai Gon VCB.