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Title: CORPORATE GOVERNANCE AND NON-FINANCIAL PERFORMANCE OF
QUOTED FAST MOVING CONSUMER GOODS (FMCG) COMPANIES IN NIGERIA |
Authors: Yekeen, Sikiru Olukayode and Olusola James Oladejo, Nigeria |
Abstract: This study investigates the relationship between corporate governance and non-financial
performance, specifically focusing on customer satisfaction in quoted Fast Moving Consumer
Goods (FMCG) companies in Nigeria. The research aims to determine the effects of board
composition, board independence, and board committees on customer satisfaction through a
Purposive sampling survey of 394 accountants, auditors and management staff across FMCG
companies. Utilizing a structured questionnaire with a five-point Likert scale, data analysis
includes descriptive statistics and multiple regression models to examine these relationships. The
findings indicate that board independence and board committees have significant impact on
customer satisfaction, (? = 5.39, p = 0.000; ? = 0.48, p = 0.000 respectively), while Board
composition does not have significant influence on customer satisfaction (? = -0.18, p = 0.18). The
p-value (0.000) for board independence and board committee is extremely small, much less than
the standard significance level of 0.05. This suggests that the regression model is statistically
significant. The study concludes that board independence and board committee significantly
influence customer satisfaction in quoted Fast Moving Consumer Goods (FMCG) companies in
Nigeria. The study underscores the complexity of governance impacts in the Nigerian Fast Moving
Consumer Goods sector and recommends further exploration into additional governance
dimensions and external market factors that may also influence non-financial performance metrics
beyond customer satisfaction.
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