Title:
ASSESSING PROFITABILITY OF ONION (allium cepa) MARKETING IN AWKA SOUTH LOCAL GOVERNMENT AREA ANAMBRA STATE, NIGERIA

Authors:
Okonkwo-Emegha, K., Adejoh Sunday and Ewuzie Peace, Nigeria

Abstract:
The study examined the assessment of profitability of onion marketing in Awka South local government Area, Anambra State, Nigeria. This study employed a survey research design, using a structured questionnaire to collect primary data from 100 onion marketers in Awka South Local Government Area, Anambra State, Nigeria. The sample was selected through multistage sampling techniques. Descriptive analysis and gross margin were used to analyze the data. This study examined the economic aspects of onion marketing in Awka South Local Government Area of Anambra State, focusing on the socioeconomic characteristics of marketers and cost returns in marketing of onion. A sample of 100 onion marketers was analyzed. The findings revealed that the majority of marketers were female (59%), aged between 31 and 40 years (33%), and had an average marketing experience of 12 years. The analysis of costs showed a total fixed cost of ?28,044.79 and a total variable cost of ?13,914.94, resulting in a total cost of ?41,959.73. With a total revenue of ?80,000.00, the gross margin was ?66,085.06 and the net revenue was ?38,040.27. The study recommended that financial institutions, and local stakeholders involved in the agricultural sector should play vital role in upgrading profits.