Title:
THE IMPACT OF ARTIFICIAL INTELLIGENCE APPLICATIONS ON ENHANCING BANKING SERVICE QUALITY (RAFIDAIN BANK - BABYLON BRANCH)

Authors:
Duha Khalid Khalif, Hassanein Fallah Ma'ri, Mohammed Ghaleb Ali and Hassan Mohammed Ghanem, Iraq

Abstract:
This study aimed to analyze the impact of artificial intelligence applications on enhancing banking service quality at Rafidain Bank - Babylon Branch, by identifying the reality of using these technologies, and measuring their effect on transaction speed, accuracy of financial reports, risk management, and customer satisfaction. The study adopted the descriptive-analytical approach, and a questionnaire was distributed to a sample of branch employees and customers. The results showed that AI applications have a positive impact on improving banking service quality, through accelerating processes, enhancing accuracy, and early risk detection. The study also recommended the need to invest in technological infrastructure, train human resources, and update legal and regulatory frameworks to support the adoption of these technologies.