Title:
THE EFFECT OF INCENTIVE AND COMMUNICATION SKILL ON VILLAGE APPARATUS PERFORMANCE THROUGH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (STUDY IN ACEH BARAT DISTRICT)

Authors:
Yenni Mariani, Mukhlis Yunus and Mahdani

Abstract:
This research aims to test the Incentive and Communication skill influence on village apparatus performance through Organizational Citizenship Behavior (OCB). The population was all Village Apparatus in Aceh Barat District. The sample in this study was 210 people. Data were analyzed using the Structural Equation Modeling (SEM) for the direct effect, and the Sobel test for the indirect effect. The results prove that Incentive affects OCB, Communication skill affects OCB, Incentive affects Village Apparatus Performance, Communication skill affects Village Apparatus Performance, OCB affects Village Apparatus Performance, Incentive affects Village Apparatus Performance through OCB, and Communication skill affects Village Apparatus Performance through OCB. The findings also explain that in this research OCB functions as a partial mediator. So, the test results reveal that the Village Apparatus Performance improvement model in Aceh Barat District is a function of adjusting incentives, increasing communication skills, and increasing OCB. This evidence forms the premise for explaining current theory, and can be used as a basis for the development of further research models.