Title:
EFFECT OF LUXURY BRAND PERCEIVED VALUE, BRAND ATTACHMENT ON PURCHASE INTENTION: STUDIES ON LUXURY BAG

Authors:
Muhammad Cahyo Anggoro Putra, Auliya Saviranti, Tio, Tea Naraya Kirana Hartono and Rini Setiowati, Indonesia

Abstract:
(1) Background: The study adds to the literature on luxury brand perceived value dimensions as independent factors on the indirect influence on purchase intention via brand attachment. This study also became one of the few to research specific categories of fashion which is bag. (2) Methods: This research used a quantitative method approach and was distributed to 290 respondents in Indonesia via online platforms. This study used Partial Least Squares Structural Equation Model (PLS-SEM). (3) Results: We discovered that only experiential value has a significant and positive relationship with purchase intention. (4) Conclusions: Implications for the results are discussed based on the findings.